Quantcast
Channel: Samuel Grover
Viewing all articles
Browse latest Browse all 576

Why CMOs Should Care About Agile Marketing

$
0
0

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). When a CMO is hired, somewhere an hourglass flips over. Grains of sand begin plummeting from the upper half, piling up inexorably in the bottom until time runs out and the CMO is politely asked…

Viewing all articles
Browse latest Browse all 576

Trending Articles



<script src="https://jsc.adskeeper.com/r/s/rssing.com.1596347.js" async> </script>